Design to me is systematically removing hurdles to improve human life. The design is not limited to producing a beautiful artifact. A good design solution can be invisible and be effective at the same time. For a design to be successful, it is essential to understand the context and constraints. Without understanding the context, we may focus on less important things. And without constraints, we may not improve beyond one solution.
A monthly rewards program designed to build good spending habits and engage users with the product. It took several iterations to create a positive mental model around sweepstakes. The primary challenge was to balance the amount, number of rewards and frequency of draw.
Advice on Demand is a platform that connects users to a financial advisor. The product helps the users to get the second opinion on financial situations at no cost. It was the unique design challenge. First of its kind platform, had a customer facing app, advisor tool, and a bot.
Reimagining the user experience for a million active users need a lot of patience. Rushing things without understanding the impact can damage the brand value. We started by making small tweaks, leading to new features. We listened to our user needs and referred the data.
On mobile devices, email management is one of the most important tasks. The challenge was to offer better management experience than competitors, and have familiarity with yahoo mail suite. We designed several features and exposing checkboxes in list view was just a beginning.
Define strategy and execute design
Defining the high-level strategic vision and translating the vision into the final designs for mobile (touch) and web (click) interfaces.
Lead design team
Lead and manage a team that delivers effective solutions within timelines, and scope. Creating a healthy, playful and challenging work environment for senior and junior designers.
Communicate ideas effectively and efficiently
Running collaborative design sessions with stakeholders, design peers and project team members. Communicating strategy, design concepts by carefully considering the audience needs.
Build empathy for the user
Advocating for user goals and needs in the project and designing experiences that are memorable, delightful and engaging for end users.
Currently, I am working at Dropbox as a Product Designer. With over a decade of experience, I can help balance the design quality, execution speed, and delivery.
© 2018 Harshad Kulkarni
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