Hello there, nice to meet you.

I'm a seasoned design leader with 15+ years of diverse industry experience. Throughout these years, I've had the chance to work in some exciting fields, including Edtech, Fintech, SaaS, Media and Communication.

I've experience working both as an individual contributor and as a design leader. I've helped organizations build products from the ground up and manage design teams. I can help your org to...

Build and manage teams

I believe a trustworthy, healthy, playful, and challenging work environment for senior and new designers fosters productivity, creativity, and collaboration.

A team built on these values promotes employee satisfaction and retention, ultimately leading to the delivering of high-quality products that meet business goals.

Understand user goals and needs

I believe by understanding and addressing user goals and needs, designers can create experiences that resonate with users, leading to increased satisfaction, loyalty, and usage.

This focus on user-centric design ultimately contributes to the success of the project by driving user adoption, engagement, and positive word-of-mouth recommendations.

Align design with company goals

Regular collaborative design sessions with stakeholders, design peers, and project team members are important. These sessions facilitate effective communication of strategy and design concepts.

By carefully considering the audience's needs, designers can ensure that their ideas are understood and aligned with the project goals. By carefully considering the audience's needs, designers can ensure that their ideas are understood and aligned with the overarching company goals.

Define vision, strategy and roadmap

A well-defined vision, strategy and roadmap provides a clear direction for the product development process. They align with the overall goals and objectives of the project, resulting in an effective user experience.

Vision helps team make informed decisions and prioritize design elements that are most critical to achieving the desired outcomes. This approach creates designs that are not only visually appealing but also functional and impactful, ultimately contributing to the business success.

WTD GPT (Beta), created by me, is an advisor in design analysis and strategy . Give it a try and share your feedback.