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Mint

Reimagining the user experience for a million active users need a lot of patience. Rushing things without understanding the impact can damage the brand value. We started by making small tweaks, leading to new features. We listened to our user needs and referred the data.

Learnings

Learnings

  • Minimizing the learning curve is extremely important while designing new behaviors.
  • Data reflects what has happened and not why, so always take it with a grain of salt.
  • Define a metric that benefits the user and not just business.

Bill reminders

How paying bills impacts users’ finances. Is it positive or sometimes negative? What happens if they fail to pay the utility bill, will it cost them more than just a late fee? Do they need a reminder about subscriptions like Netflix, Spotify? Do they need to know if the account balance is enough to pay the mortgage on time?

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Application architecture

Checking balance and viewing transactions is the primary task in the Mint mobile app. 32% users check balance and view transactions. Flatter navigation helped the user to get up to the speed with their finances by savings time to find information.

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The new architecture took advantage of native frameworks to minimize the learning curve.

Card framework

Cards show important information with context and provide control to do more.

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