Thanks a lot for taking time and browsing my website. I am currently working at Credit Karma as a
Staff-designer on Personal Loans. Prior to Credit Karma, I worked as a product designer at Dropbox. Our team was responsible for, content sharing experince, from and to Dropbox. One of the most complex systems I have ever worked on, besides working on fin-tech apps likes Mint and NerdWallet. When not designing, I spend time with my family. I enjoy painting with dry pastels and cook Indian food.

Check out my Instagram, Medium and just in case here is my LinkedIn. :) If you like what you see here, drop me a line. Take care.

From my sketchbook

Flows, concepts, storyboards, visualizations, mind maps and more

Case studies

Two case studies, one captures the adventures of building product from scracth and the other focus on improving the exsisting experince for millions of users.

Link is a simple and easy way to share content with peers. The new link model is fundamentally different compared to its predecessor, which was designed in 2012.

Building a platfrom from scratch

Advice on Demand is a platform that connects the user to the financial advisor. The product helps the users to get the second opinion on financial situations at no cost.

Designing for user engagement

A monthly rewards program designed to build good spending habits and engage users with the product. Case study coming soon.

Couple of things I can help with

Build empathy for the user

Advocating for user goals and tasks and designing experiences that are memorable, delightful, and engaging for end-users.

Lead design team

Creating a playful and challenging work environment for designers. Leading and managing a team that delivers effective solutions within timelines and scope.

From strategy to execution

Defining the high-level strategic vision and translating the idea into the final designs for mobile (touch) and web (click) interfaces.

Bringing teams together

Running collaborative design sessions with stakeholders, design peers, and project team members. Communicating strategy, design concepts by carefully considering the audience needs.

 A good design process is people-focused & inclusive.

The process is not insurance for decision making. The goal should be
raising the quality of the output.

The process can help the team to focus on the right set of problems by cutting communication overload. A good design process creates cohesion in work, support the team to move fast, and win the competition. On the contrary, a cumbersome process can sometimes ignore the gut instinct. It may not help the team to think outside of the box when needed and break conventions.

What is the grand vision? What is the goal?

Defining the right set of short and long term user and business goals is a good start. Customer journey mapping, generative research, and data analysis are few activities to name to help to define the inspiring vision.

Working with the users, and your partners

Defining the right set of short and long term user and business goals is a good start. Customer journey mapping, generative research, and data analysis are few activities to name to help to define the inspiring vision.

Balancing between the feasible and the desirable

Considering the budget, scope, and efforts, the team can define byte-size goals. Delivering what's feasible by keeping the vision in mind is the key. Stakeholder alignment can minimize the gap.

Explore, explore, explore and then narrow down

With the right set of goals and tasks defined, design team focuses on solving the problem. Low fidelity wireframes, flows help to move fast validate the design solutions with users and engineers.

Measure

Keeping an eye on the metrics is as important as leading with an inspiring vision. Depending on the results, the team may question the hypothesis and start from scratch or further optimize the solution.

That's’ all for now. Thanks once again.
Want to catch up over a cup of coffee? Drop me a line.